Goff Housing Solutions
Privacy Policy
Effective Date: May 12, 2026 | Last Updated: October 6, 2026
Goff Housing Solutions, LLC (“Goff Housing Solutions,” “we,” “our,” or “us”) respects your privacy. This policy explains the information we collect, how we use and share it, and your choices. Reading our website or submitting an inquiry does not by itself subscribe you to marketing emails or text messages. Any separate consent we request will be described at the point of collection.
1. Who We Are
Goff Housing Solutions, LLC provides education, information and assistance to people exploring reverse mortgages and other housing-finance options. GHS is the education, information and assistance identity. Mortgage origination is provided through the currently identified originating company in Section 13. Our principal place of business is in Tuscaloosa, Alabama.
2. Information We Collect
2.1 Information You Provide
Our website inquiry forms request first and last name, email, phone, property state, inquiry topic and situation, and an optional message. During an inquiry or consultation, you may also provide property information, estimated home value, existing mortgage/payoff, occupancy, goals, timeline and information about additional borrowers or a spouse where relevant.
Age or other borrower information may help organize a scenario and identify questions for human, program-specific review. It does not establish eligibility, approval, denial or guaranteed proceeds. HECM and proprietary programs have different requirements. We do not need a full date of birth for an introductory website inquiry.
Please do not send Social Security numbers, account numbers, passwords, sensitive borrower documents or other unnecessary sensitive information through introductory forms or messages. A formal application or document request should use the appropriate secure process provided for that purpose.
2.2 Website and Referral Information
HubSpot tracking technology is installed on our website. Website technology may collect browser/device information, IP address, approximate location, pages visited, timestamps and referral or campaign information. Cookies and similar identifiers can help connect visits with a contact after identification, subject to applicable settings and choices. Section 5 explains the current website controls.
2.3 Social and Advertising Platforms
If you send us an inquiry through a social-platform lead form, we receive the information supplied through that form for follow-up. The platform separately handles information under its own policy. A social interaction or visit does not itself create permission for marketing email or SMS from GHS.
3. How We Use Information
We use information to answer questions, organize a scenario for human review, respond to a requested inquiry, arrange consultations and carry out appropriate follow-up. Our current website forms create or update HubSpot contact records. Internal handling assigns Stan, records inquiry information, and creates internal notifications and a call task so Stan can respond.
We also use relevant information to maintain records, improve our website and educational resources, measure traffic and content performance where supported, and comply with applicable legal obligations.
GHS can collect facts and help organize options for review. An introductory website inquiry is not a loan application, approval or guarantee. Automated handling does not determine mortgage eligibility, approval or denial.
4. Inquiry, Marketing Email and Text Messages
Submitting an inquiry requests a response about that inquiry. Providing a required phone number does not constitute SMS consent. Inquiry handling, marketing-email subscriptions and SMS subscriptions are separate.
The current five native GHS website inquiry forms do not offer an SMS subscription checkbox. The former automated customer SMS welcome/nurture and incomplete-qualifier reminder sequences have been retired and are not an operating follow-up program.
If GHS introduces optional marketing-email or SMS subscriptions, the purpose and applicable choices will be presented separately. SMS consent will not be a condition of obtaining a product or service. An old phone number or inquiry is not a substitute for the necessary recorded consent.
Mobile information and SMS opt-in consent will not be sold or shared with third parties or affiliates for marketing or promotional purposes. Any future SMS delivery provider would receive information needed to deliver messages under the applicable service arrangement.
Contact us at stan@goffhousingsolutions.com or (205) 534-9889 to change your communication preferences. Any future automated SMS program must separately disclose its messaging terms, rates/frequency, help and verified opt-out handling before launch. This policy does not represent that such a program is currently active.
5. Cookies, Analytics and Search Measurement
HubSpot is used for website analytics and contact processing. Cookies and related technologies may measure visits, referral sources and interactions. Cookie-based attribution and the information explicitly supplied in an inquiry are different forms of information processing.
The website currently does not provide an on-site cookie-choice banner. You can restrict or delete cookies through your browser settings; doing so may limit analytics or some website functionality.
Google Search Console supplies search-performance reporting, such as queries, impressions, clicks and average position, in aggregate. It is not a source of individually identified homeowner inquiries or a permission to contact searchers.
Social reporting may show engagement or link clicks. A click is not necessarily an inquiry. Shared Instagram bio links do not reliably identify the individual post that prompted a visit. Attribution can be incomplete because of browser restrictions, consent choices or platform limitations.
HubSpot’s Intent data access setting is disabled. GHS does not enable HubSpot Buyer Intent data use through that setting. Standard website analytics and inquiry processing remain separate and are subject to the settings and choices described in this policy.
6. Storage and Sharing
We use HubSpot to store inquiry/contact information, relevant activity and internal follow-up records. Hosting, CRM, communications and scheduling providers process information for the services they provide, subject to their applicable terms and safeguards. We do not sell your personal information.
If you request mortgage services or proceed with an application, relevant information may be provided to the originating mortgage company identified in Section 13, through the appropriate process and its applicable privacy notices. Any proposed referral to another properly licensed professional should be explained in the context of your inquiry and applicable permission requirements.
We may disclose information where required by law or lawful process, or as appropriate to protect rights and safety. SMS consent data is not shared for third-party or affiliate marketing; necessary SMS delivery processing, if introduced, is distinct from such marketing sharing.
7. Data Retention
We retain information for the period needed for inquiry handling, services, applicable recordkeeping obligations and dispute resolution. Deletion requests are reviewed in light of applicable obligations and permitted exceptions. No fixed automatic deletion period is represented by this policy.
8. Data Security
We use reasonable administrative and technical safeguards designed to protect information. No transmission or storage method is completely secure. Please use the designated secure application/document process when sensitive information is requested; do not use introductory website messages as a borrower-document upload channel.
9. Your Choices and Privacy Rights
Depending on your location and applicable law, you may have rights to access, correct or delete information, obtain a copy, or opt out of certain uses. Contact us using Section 14. We may need to verify a request and will respond as required by applicable law. Marketing opt-out does not necessarily prevent appropriate responses to a new inquiry or legally required communications.
10. Children’s Privacy
Our services are intended for people exploring housing and mortgage options, not children under 13. We do not knowingly collect personal information from children under 13. If we discover such information, we will take appropriate steps to delete it.
11. Third-Party Links
Linked websites and social platforms have their own privacy practices. Review their policies before supplying information. A link does not extend GHS’s privacy choices to the third party.
12. Policy Changes
We may revise this policy to reflect our practices and applicable requirements. We will update the Last Updated date and provide additional notice where appropriate. An update does not itself create marketing-email or SMS consent.
13. Licensing and Housing Identification
Goff Housing Solutions, LLC provides education, information and assistance.
Stan Goff · NMLS #294725.
Mortgage loans are originated through Total Media Management, LLC d/b/a Worthington Mortgage · NMLS #1018333.
Verify licensing at https://www.nmlsconsumeraccess.org and https://goffhousingsolutions.com/licensing-disclosures/.
Equal Housing Opportunity. Educational coverage or an inquiry-state choice does not establish individual or company licensing in that state or guarantee program availability.
14. Contact Us
Goff Housing Solutions, LLC
Tuscaloosa, Alabama
stan@goffhousingsolutions.com
(205) 534-9889